Ahh, Facebook. We love to hate it, and we are starting to hate to love it. Facebook became a big part of business. It is a great way for us to reach amazing clients, fans and even people looking to be inspired by us (what a great feeling that is!). It was almost required for businesses to get a Facebook page in order for them to be considered as having a great social media presence. Now? For every fan we get on on our FB Business page, our % of people that see our posts go down.
Yes. You read that right. As our fan base grows, the “organic reach” or amount of people that can see our posts in their feed (without clicking on our business page) dwindles. A little while ago, FB created “promoted” posts, “promoted” contests and the opportunity to have your business appear in everyone’s feed as a “sponsored” business. Well, every one of those options are $ signs. There are inexpensive options where we can spend $5 a day to get up to 10 likes per day.
But here’s the catch….
Every time someone new likes the FB business page, again, the “organic reach” goes down. So we spend money to help people see our page only so they can’t see our posts anyway. This doesn’t seem right to me. Mark Zuckerberg (head of Facebook) is now saying that all business pages are going to have to pay extra fee’s to make it so that you (the person that Liked the business page of your choice) can see the content you’re choosing to see. And even if we pay to garner likes, you still won’t be able to see that post unless we pay another fee to promote that ONE particular post in hopes that your friends like it too.
Forbes recently exposed this new plan that Facebook has been slowly implementing, and seems just as displeased as the businesses involved. As they said, “The end game here is that a message posted on a brand page will not be shown to anyone unless it gathers a notable number of likes from a user’s friends. If their friends like a post, if there is a visible adoption of the post by the community, only then the post has earned the right to be shown organically”.
From October 2013 to February 2014 — only 4 months — Facebook has cut the visibility for small businesses (under 100K likes) by 48.58%. For me, with about 900 likes (currently), between 20-100 people see my posts on a daily basis. If there is a link to an external site, including this blog, that drops to 5-35 people. If there is an image, it stays at about 25-80 people seeing it “organically”, meaning without me paying for it.
Want to read the post from Forbes? Check it out here.
So in the end, paying for “likes” isn’t getting anyone anywhere – and it seems like paying for promoted posts isn’t going to help either!
Make sure you take the moment to check out your favourite photographer, makeup artist, hair stylist, bakery, caterer or any other provider’s website or business information to see if they have a blog. Too much to keep up with all at once? Check out an RSS reader, where new posts from all of your favourite providers can be delivered to your email, phone, tablet or by carrier pigeon. Okay, maybe not the pigeon, but you get the idea! RSS Readers are super easy to use. One of the most popular ones out there is “Feedly” (Android/IOS/Web). You can also set RSS Feeds in your Flipboard app on your phone and tablet! I love this app.
Feed yourself the info that you choose, not the stuff that huge businesses can afford to keep shelling out money for.
Support small businesses!
We look forward to seeing you out and about supporting your local small businesses.
If you reference this blog post when you contact me for your session, you’ll receive $25 off your boudoir session fee or military homecoming package!